HOW WE GET FAT?

Modern medicine, weight loss “gurus” and so-call fitness “experts” have been telling us the same ol’ outdated, bogus advice for years: “Losing weight is just a matter of eating less and exercising more” or “We get fat because we eat too much fat” These ideologies are better known as the “Calories In/Calories Out” and the “Fat Makes us Fat” theories that have been proven time and time again to be complete nonsense. 

These diets fail to take into account our bodies and how food is metabolized and take the easy way out by implying that anyone who is overweight is either eating too much fat or they’re just plain lazy. It points the finger at us and it refuses to acknowledge what science has already proven… Carbohydrates Make Us Fat I know…I know…you’ve probably heard that one before. Perhaps you even gave it some credence for a while. 

Maybe you’ve even tried a low-carb diet or the Atkins Diet (or something similar) but found it just wasn’t for you. Unfortunately…if you truly desire to lose weight fast, drastically reducing carbohydrates is an absolute must. If you don’t want to…or just feel like you just can’t give up carbohydrates for the next 2 weeks, then truthfully, there is nothing that can be done for you to lose weight except for hours and hours in the gym and severe calorie restriction over a period of 5-6 months.

 However, if you truly want to burn 10-20+ pounds of body fat in the next 14 days and if you’re willing to follow this diet without deviation—then I personally guarantee that you will lose weight. If you continue reading, you’re going to learn exactly why carbohydrates cause us to get fat…and you’ll learn exactly what to do about it. 

The 2 Week Diet - Launch Handbook | 29 CONTROL YOUR BLOOD SUGAR AND YOU CAN CONTROL YOUR WEIGHT FOREVER We get fat because of the carbohydrates we eat. If you want to burn fat and become lean, you must accept this fact right now and you must hold this truth sacred. When you restrict carbohydrates in your diet, you will become leaner. This is an absolute fact. When you increase your carbohydrate consumption, you will get fatter. 

This is not disputed. This is simply a matter of the human body’s response to your hormones and how they are affected by the foods we eat. Here’s how it works… When we eat carbohydrates, particularly those that are sweet or starchy, our blood sugar increases rapidly. 

When our blood sugar increases, our pancreas secretes insulin into the bloodstream. Insulin’s job is to bring our blood sugar back to normal levels. It does this by moving the sugar out of the blood and into the muscles, liver and fat cells. If not for insulin, this high blood sugar (aka glucose) would be toxic. 

As you may know, diabetics need to add insulin to their bodies to keep them alive and functioning. So, insulin is a good thing with regards to keeping us alive by alleviating high blood sugar levels that are triggered by carbohydrate consumption. BUT… Insulin is also very, very problematic with regards to our ability to lose weight. 

As mentioned, when blood sugar is high, insulin’s job is to move that sugar out of the blood stream and into the liver and muscles to be used for energy. But there’s more to it. Insulin is also a storage hormone. 

What this means is that when insulin is present in the bloodstream, as it is when we consume carbohydrates (sugar, starch), the excess carbohydrates (those that are not needed right away for energy) are broken down and stored in our fat cells as fat. 

When this happens, our fat cells get larger...and so do we! And not only does insulin force those excess carbohydrates and fat into our fat cells, it also slams the brakes on our body’s ability to burn the fat that is already stored in our fat cells. So, as long as there is high levels of insulin is flowing through your bloodstream (which is only caused by carbohydrate consumption), your body will be working to store fat rather than working to burn it. You simply cannot consume a carbohydrate-rich meal and burn fat at the same time. 

Your body is either storing fat or burning it, depending on the food you eat. Now The 2 Week Diet - Launch Handbook | 30 that you know this, you can put yourself in control using the methods you’ll learn in The 2 Week Diet. Keep in mind that our body is in constant need of energy—it needs energy whether we are out for a morning jog, cooking dinner, sitting on the sofa watching television or lying in bed sleeping. 

While we tend to think we only need energy when we are physically exerting ourselves, you need to keep in mind that there is a lot your body is doing “behind the scenes” even while you sleep. The fact is, our bodies are at work 24/7 to keep us healthy and functioning. And because of that, the body needs to fuel its work on a non-stop basis for as long as we live. 

Another thing to keep in mind is that YOU can make a decision to have your body running on carbohydrates or have it running on fat. On The 2 Week Diet, we will shift from carbohydrate burning to high-octane fat burning instead. Contrary to popular belief, fat flows in an out of your fat cells (in the form of fatty acids), on a continuous basis throughout the day, making itself available to be used for energy.

 The problem is…this fat cannot and will not be used for energy unless your insulin levels are way down. Insulin, however, will not be down so long as you’re eating carbohydrates. Now, when we eat three meals per day and everything is working properly, your body will become fatter after eating a carbohydrate-rich meal and then, leaner in between meals after all the carbohydrates have been burned and the body begins to burn fat because it has run out of carbohydrates. 

A good thing to keep in mind is this: For every gram of carbohydrates you eat, your body is unable to burn at least that many grams of fat. And… As long as you are eating carbohydrates, your body is storing everything it doesn’t need…right into your fat cells (making you fatter). 

At the same time, those carbohydrates are making it impossible for you to burn stored body fat. The 2 Week Diet - Launch Handbook | 31 The problem, however, is that when blood sugar spikes and insulin is secreted, blood sugar is normalized in a matter of minutes, while insulin remains “on guard” in the bloodstream for the next couple of hours—preventing fat to be burned during that time. Understand that various cells in the body have a need for fat. However, when those cells that need fat to function properly are not getting the fat they need (because of insulin present in the bloodstream), your blood sugar drops.

Low blood sugar level is what tells your brain that you’re hungry…and because you are hungry, you begin to eat again before those fatty acids can ever be burned up. When you follow up with another carbohydrate-rich meal, those fatty acids will need to be stored away because your body is going to have to secrete insulin to lower blood sugar again… and to use that blood sugar—instead of fat—for its energy for the next few hours. And this starts the vicious cycle all over again—constantly prohibiting your body from burning fat.


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A “fast” metabolism is the true secret to maintaining a lean body.

FIBER


Fiber is actually a carbohydrate but I felt the need to devote a specific section to fiber because of the misinformation surrounding it. In most low-carb diets, fiber carbohydrates are not counted as “dangerous” weight-gaining carbohydrates. 

This is because fiber cannot be digested by the human body. Since fiber is not digested by the body, it does not create a rapid rise in blood sugar like other carbohydrates. But beware! There are two schools of thoughts on fiber. 

While modern medicine encourages a diet high in fiber, there are other medical researchers that state too much fiber is the cause of numerous diseases and irregularities such as constipation, IBS, Chron’s disease, colon cancer and others. If you’d like to see some of the latest research on fiber and how it may be causing irreparable damage to your body, I strongly encourage you to visit www.GutSense.org. Now, after that’s being said about fiber, fiber is not going to create any complications for you in normal portions. 


However, you should be sure to get your fiber from vegetables and salad greens rather than forcing yourself to get 30 grams per day as recommended by the mainstream medical community. If you are concerned about constipation, some researchers believe that constipation itself is caused by too much fiber in the diet. Increasing your water intake during this diet is essential to good health, proper kidney functioning and it has remarkable effects on relieving constipation.


METABOLISM


The primary function of our metabolism is simply to provide the right amount of fuel (at the right time) to keep our bodies alive and functioning. It accomplishes this through a complex series of chemical reactions whereby food is converted to the energy we need. 


When we eat, the food we swallow enters our digestive tract and is broken down by digestive enzymes. Carbohydrates are converted to glucose, fats to fatty acids and protein to amino acids. Once these nutrients are broken down, they are absorbed by the bloodstream and carried into the cells of the body. 

Our metabolism then works to either release these nutrients as energy, use them to build and repair lean tissue or store them for later use. There are two basic metabolic processes—one is constructive and is responsible for building and storing energy for the body. 

The other is destructive, though in a positive sense, as it breaks down nutrient molecules to release energy. The constructive metabolic process is called anabolism, whereas the destructive process is called catabolism. Anabolism: promotes the growth of new cells, the maintenance and repair of tissues, and the storage of energy—usually through body fat—for future use.


 Small nutrient molecules are converted into larger molecules of protein, carbohydrates and fat. Catabolism: is responsible for immediately providing the body energy to use. Instead of building up, it breaks down the nutrient molecules to release energy. 

These two processes do not occur simultaneously but are balanced by the body based on several factors. Catabolism, in particular—though some attribute this to overall metabolism—has three components: 1. Basal metabolism: sometimes called resting metabolism, this is the metabolism component responsible for keeping you alive by ensuring normal body functions. Even if you were bedridden the whole day, basal metabolism is still at work. 

Basal metabolism is metabolism’s main component, as 60 to 70 percent of the calories from the food you eat The 2 Week Diet - Launch Handbook | 26 are used for this. People who want to lose weight usually aim for a higher basal metabolic rate (BMR). 2. Physical movement: this can range from a simple moving of your fingers to strenuous exercise. Usually 25 percent of the calories you consume are for this purpose. 3. Thermic effect of food: this indicates the digestion and processing of the food you take in.

 Depending on the type of nutrient you consume, approximately 10% of the calories of the food you eat are burned through this. As you will see, the digestion of certain foods will require much more calorie expenditure than others. 

Protein takes a lot of calories to digest while carbohydrates take far less. Thus, taking all this into account, here is our metabolism formula: Calories From Food = Calories Expended From Basal Metabolism (60-70%) + Calories Expended By Physical Movement (25%) + Calories Expended Digesting Food (10%) What Affects Metabolism? Your metabolic rate, or how fast or slow your metabolism works, is influenced by a number of factors: • Genetics: yes, metabolic rate is also inherited. 

Sometimes this makes an entire world of difference between a person who can eat almost everything and not gain an ounce and a person who easily balloons after indulging just once. • Age: the younger you are, the faster your metabolism is. Metabolism slows down as you age. 


Women’s metabolic rate starts falling at the age of 30; for men, decline starts later at the age of 40. • Gender: men have a faster metabolic rate—usually 10-15 percent faster—than women because their bodies have a larger muscle mass. Muscle plays a key role in a fast metabolism, as will be discussed in exercise portion of The 2 Week Diet. • Amount of lean body mass: as already mentioned above, more muscle = faster metabolism. • Diet: some foods will help you, some will only harm you. While timing is not everything, meal frequency greatly affects your metabolism. The 2 Week Diet - Launch Handbook | 27 • Stress level: stress is inversely proportional to metabolism. The more stressed you are subjected to, the lower your metabolism will be. • Hormones: specific hormones metabolize specific nutrients. 

How well the hormones work, then, directly affects metabolism. To a certain extent, diet and stress levels affect the hormones involved in metabolism, as you will find out later. Hormonal disorders or imbalances can affect metabolism as well. 

Looking at all these factors that influence metabolism, you now probably have a general idea of what you need to do to increase your metabolism—accept the things you cannot change, and work on those that you can!


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PROTEIN, FAT, CARBOHYDRATES

The primary nutrients humans consume are protein, fat and carbohydrates. Understanding the role each of these primary nutrients play on our health and on our ability to gain or lose weight is an important feature of The 2 Week Diet. I strongly encourage you to familiarize yourself with this portion of The 2 Week Diet, as it will have long lasting ramifications on your daily life. 

Protein Proteins are the foundation of your body’s cells, tissues and organs. They are essential to your muscles, hair, skin, hair, organs and hormones. 


While the body can survive without eating another carbohydrate and last for extended periods without eating fat, a lack of protein in your diet will cause degeneration of your muscle tissue and organs, which will eventually lead to death.

 Knowing how important protein is to the body, it is unbelievable to see how many people still get most of their calories from high-carbohydrate diets. 

Several studies have shown that the recommended daily allowance for protein consumption is far lower than it should be...especially for those engaged in regular exercise. What this research has shown is that people following the “recommended daily allowance” of protein consumption while engaging in regular physical activity, were actually losing valuable muscle tissue because there was not enough protein in the body to repair and rebuild their muscles after their workouts. 

Proteins are made up of amino acids and there are just 20 amino acids that make up ALL human proteins. Of these 20 amino acids, the body can only produce 12 of these itself. This means the other eight amino acids must be obtained through the foods you eat. The 2 Week Diet - Launch Handbook | 19 Lysine, leucine, isoleucine, methionine, phenylalanine, threonine, tryptophan, and valine are the essential amino acids that are not made by the body (there are two others necessary for infants and small children). 

We get these amino acids when we consume protein sources like meat, fish, poultry and legumes. Protein sources that contain adequate amounts of all of the amino acids are called “complete proteins.” Those food items that do not contain all or adequate amounts of amino acids are known as “incomplete proteins.” In general, animal proteins (meat, fish, poultry, cheese, eggs) are considered “complete proteins.” The “incomplete proteins” are those that are vegetable based, usually in the form of grains, legumes, nuts and seeds. 

To get enough essential amino acids through vegetable protein, one usually has to combine several different food groups together in a strategic combination. Breaking down and processing protein takes a lot more energy and much more time than it does to break down other nutrients. In other words, the body has to work a lot harder to digest protein than it does with carbohydrates and fat. 

The extra energy it takes to break down and process protein reduces the amount of energy your body receives from that food it consumed. Also, because it takes longer to break down and to assimilate protein, the process of emptying the stomach takes longer as well, which causes us to feel full longer, which reduces hunger pangs. It is believed that the body can only use about 50% of the protein we eat. 

This means the other 50% is eliminated from the body as waste because protein is not stored in the body the same way that fat and carbohydrates are. So, when you eat calories primarily from protein, you can rest assured that these protein calories are repairing and rebuilding your body with the excess being eliminated as waste. The extra protein will not be stored as body fat. 

As you will see, this is in stark contrast to excess carbohydrates and fat we eat, which are stored on our bodies in our fat cells instead of being eliminated. Adding protein to your meals causes your body to release a hormone called glucagon. Glucagon works to slow down the harmful effect of excess carbohydrates from being deposited into our fat cells. It does so by slowing the rate of absorption of those carbohydrates. 

Additionally, there are new studies that have shown that when the body releases glucagon (by consuming protein in your diet), it also works to stimulate fat-burning by freeing up your stored body fat, so that it can be used to fuel your body. As you will see, when we increase protein consumption and significantly decrease the amount of carbohydrates we consume, we benefit from a dual fat-burning effect. 

On one hand, when the body does not have carbohydrates to turn to, to fuel the The 2 Week Diet - Launch Handbook | 20 body, it begins to use stored body fat. Secondly, the release of glucagon into the body appears to have the added effect of attacking the fat stores that the insulin has worked to preserve. 

The 2 Week Diet is strategically designed to take advantage of both of these events. Fat Unfortunately, fat has received a bad rap for decades. So much so, that it has become ingrained in our minds to intuitively reach for anything that says “low fat” even when we know better! 

The notion that fat makes us fat makes perfect sense at face value, especially when you considered how calorically dense fat actually is. A gram of fat contains 9 calories while the same gram of protein or carbohydrates are only 4 calories. Fat doesn’t have anywhere near the thermic effect that protein does (only 3% vs 30%), so consuming fat is not necessarily going to “turbo charge” our metabolism. 

On the same token, it is important to note that fat by itself also does not make us fat. In fact, fat plays an important role in many parts of the body. While we can go for long periods of time without fat, we cannot live without it completely. 

Those fats that we cannot live without are known as essential fatty acids (EFAs). Research has shown that these EFAs actually help us burn the stubborn, stored body fat that we want to get rid of, in addition to numerous other health benefits. In The 2 Week Diet, we will focus on getting an optimal amount of these good fats to enhance our ability to lose weight fast, while becoming healthier. 


Fat Cells Recently, research has shown that once a fat cell is created, it never goes away. Fat cells get larger and larger until they can no longer hold stored fat. When this happens, your body creates new fat cells to hold the excess. And again, once those new fat cells are created, they are yours for life. 

While we cannot totally eliminate fat cells from the body, we can get rid of the gooey fatty acids and dangerous triglycerides that those fat cells are holding which will make us thinner. Understand that fat is actually the perfect fuel for your body. 

When we can switch your body to using this “better” fuel, we can effectively turn your body into a 24/7 fat-burning machine. The 2 Week Diet - Launch Handbook | 21 Carbohydrates Although carbohydrates are the most common source of energy in humans, the simple fact is, there is not a single carbohydrate that is essential to human life. Carbohydrates are classified into two types: Simple & Complex. 

Simple carbohydrates are also known as simple sugars. Simple sugars are those found in refined sugars (and the foods they are made with like cookies, candies, etc) but also in food like fruit and milk. Complex carbohydrates are known as starches. Starches include grain products such as cereals, bread, pasta, crackers and rice. 

Like simple carbohydrates, complex carbohydrates can be refined or left unrefined. Refined carbohydrates are considered to be less healthy as the refining process strips away much of the vitamins, protein and fiber. Unrefined carbohydrates cause less insulin spike and because of that, they are considered to be the healthiest of the carbohydrates. 

Regardless of whether the carbohydrates are simple or complex, both of them cause spikes in blood sugar. As you will see shortly, these spikes in blood sugar are the #1 cause of unwanted body fat.

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FAT LOSS VS WEIGHT LOSS

We tend to use the term “weight loss” generally when we go on a diet. And while some are content with simply watching the numbers of the scale go down, it is important that you focus solely on losing fat rather than precious, lean body mass. If you want to simply lose weight…and you don’t care where the weight comes from (body fat, bones, muscle, organs, etc.) then the fastest way to accomplish that is through dietary fasting (not eating anything). 

Fasting is the fastest way to lose weight…but it comes with a hefty price, up to and including death. After about a day of fasting, your body is getting 80-90% of its energy from its own body fat, which is a very good thing. However, when the body goes several hours without protein (amino acids needed to sustain life), it begins to attack its own protein stores. 

Sooner or later, lean body mass is attacked to a point where you are unable to move and your organs malfunction, which will later result in your death. 

The fact is, there are certain diets out there that have great success in helping people achieve weight loss— with studies to prove it—however, by the way those diets are structured, a large portion of the weight that are lost is not body fat, but instead, lean body mass.

Lean body mass is basically everything that is not body fat. This includes skeletal muscle, organs and bones. Remember, a decrease in lean body mass equates to a slower running metabolism. A slow metabolism will make it harder to lose weight and easier for you to put weight back on once it’s lost. 

The 2 Week Diet is designed to not only keep your metabolism churning along, but also works to reset and increase its ability so that you are constantly running at your body’s maximum potential. The diets that focus solely on the numbers of the scale do more harm to your body than good. 

These types of diets actually slow your body’s ability to lose body fat and they force your body to attack itself for the essential nutrients it needs. The 2 Week Diet - Launch Handbook | 15 You can spot these diets from a mile away, if you know what you’re looking for. 

The red flag when looking for these diets (often called fasts) are those that have an obvious lack protein as their primary food source. 

Diets like the Hollywood Juice Diet, the Cabbage Soup Diet, the Lemonade Diet, etc. can definitely help you lose weight...but trust me when I say this: the weight you lose on these types of diets is not the weight you want to lose. In fact, these diets do more bad than good because you will lose precious lean body mass in the process of losing weight. And again, when you lose that precious lean body mass, you slow down your metabolism which in turn slows your ability to lose weight. 

The more lean body mass you have, the more calories your body needs to keep that mass functioning properly. Again, when the body goes without protein for a length of time, it is going to get its protein needs by eating your skin for lunch and your hair for dinner. The hair and skin are the first protein stores to be attacked and if you look closely at people on protein-deficient types of diets, you will notice a lack of glow and sheen to the hair and skin. 

This is because the protein that keeps the skin and hair healthy and vibrant will be missing. People on these types of diets are noticeably haggard, wrinkly and dull looking. But it won’t stop there. Think about it. 

Can you really afford to lose part of your heart, liver, brain, kidneys and other vital organs? Do you really want to sacrifice your precious skeletal muscle that actually helps you burn fat all day long? I know none of this sounds too pleasant but it is a fact. When looking to lose weight, it is imperative that the weight you lose is laser-focused on body fat, rather than lean body mass. 

Certain diets and misinformation about nutrients can lead to protein deficiency. If you have any of the following symptoms, chances are you are not getting enough protein in your diet: • thin, brittle hair. • hair loss. • reduced pigmentation in the hair. • ridges in fingernails and toenails. • skin rashes, flaky skin, dry skin. • weakness and cramps in your muscles. • difficulty sleeping. • nausea • slow healing in wounds, cuts, scrapes The 2 Week Diet - Launch Handbook | 16 If you are experiencing any of these symptoms, you should take a good look at your daily protein intake. Sometimes these unexplainable conditions come down to an easy fix—more protein in your diet. Protein deficiency can be even more serious than you think. Long term or frequent protein deficiency can result in even more serious health risks, such as: • gallstones. • Arthritis. • heart problems. • organ failure. • muscle deterioration. • death As you can see, a lack of protein in your diet can be very serious—even life threatening.

 If you take nothing else from this book, be absolutely certain that you are getting adequate amounts of protein every day. In the diet portion of The 2 Week Diet, you’ll learn how to calculate your true daily protein requirements.

 On The 2 Week Diet, we attempt to emulate “starvation” and all the fat-burning qualities it produces—but without all the negative side effects (hunger, lean body mass loss, etc.). To do this, we will focus on depleting the body of carbohydrates to trigger the starvation response. 

Again, this starvation response forces the body to switch over to burning incredible amounts of fat for our daily energy needs. Meanwhile, we will “sneak” adequate amounts of protein to the body every few hours. Instead of attacking our own lean body mass, the body will use this “easy” protein (the protein we eat) and turn it into glucose, which requires even more fuel (body fat) to accomplish. Basically, we are going to throw all kinds of things at the body to force it to burn more and more body fat, which will result in ultra-fast weight loss.

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WHY 2 WEEKS Diet ?

Research has shown that most overweight people are carrying around 8-16 pounds of unwanted body fat. 



Research has also shown that most diets fail. From my experience, most diets fail because they take the long, slow, boring approach to weight loss. 

When weight loss comes off at 1-2 pounds a week, the rewards for the sacrifices it takes to get there really aren’t worth it. The 2 Week Diet accomplishes what most diets take 4-5 months to do in 2 weeks. The 2 Week Diet was specifically designed to be an extremely rapid method for burning between 8-16 pounds of body fat. 


I understand that for a diet to be ultra-successful, it absolutely must produce very rapid results. When results come quickly, the dieter receives the necessary feedback that the diet is working and that it’s worth doing. 


This results in the dieter sticking with the diet. When the dieter sticks with the diet, the results snowball and the outcome is successful weight loss and a brand new body. 

This is why The 2 Week Diet works! You will soon see that you will notice favorable body composition changes in the very first couple of days on the diet. In the very first week alone, you will be likely seeing 10 pounds of fat stripped away from your body. 


Your clothes will be looser… You’ll feel lighter… And you’ll look and feel 10x better than you did just a week before.